About the Job: This hands-on role is responsible for driving audience, engagement and traffic for all verticals across existing and emerging social platforms, and for creating topical, shareable original content. 

Responsibilities & Minimum Qualifications:

• Optimize and source new content for MAKERS social platforms  (for FB, IG, TW, LI, TT)

• Help plan social content based on news cycle, trending stories and evergreen content, aligning with MAKERS overall strategy

• Find articles to post (for FB, IG, TW, LI, TT), keeping in mind each platform’s unique audience and the type of content each one most responds to. 

• Work closely with Community Manager, Video Editors, Chief of Content to brainstorm new video ideas for upcoming social campaigns.

• Utilize scheduling & monitoring Platforms: CrowdTangle, Social Flow, scheduling natively on channels, Twitter Media Studio, etc.

• Source content across platforms from Yahoo Lifestyle Yahoo Sports and DE&I hubs: SOMOS, Native, Elevasian, BOLD, Prism, Neurodiversity stories that aligns with MAKERS editorial voice; monitor Yahoo Lifestyle to post MAKERS Stories when live.

• Take initiative to jump into key moments/conversations online. 

• Use analytics to understand content performance and use that to guide future social approach.

• Works with other MAKERS teams to identify, source, and request new MAKERS ‘social clips’ and videos from existing MAKERS interviews

• Active community engagement: engage/respond to comments and direct messages.

• Connect with the MAKERS partners and Board Members to crosspost and promote each other's content, do social media takeovers, etc. 

Preferred Qualifications: 

• A minimum of three years of experience as a social media editor or similar.

• Good knowledge of social scheduling and analytics tools such as Hootsuite, Google Analytics, and Buffer.

• Familiarity with all major social media platforms including Facebook, Instagram, Twitter, TikTok, Snapchat, and YouTube.

• Strong design knowledge and proficiency in design tools such as Photoshop is advantageous.

• Excellent written and verbal communication skills.

• Highly engaging, versatile, and adaptable.

• The ability to keep up with industry trends and new social networks.

• Must be tech-savvy / able to make minor photoshop/video edits if needed. 

• Audience engagement experience is a must.

• Video Production experience a plus, able to creatively conceptualize series ideas and work with editor to execute.